Founded in 2004 by Technical Director Mark Wilson, World Feeds is a South Yorkshire based company, built on the simple premise of improving the way fish are fed. Mark’s history in ornamental aquaculture, including conservation and breeding programmes, steered him into forming the world’s first commercial clownfish hatchery. His research led to a discovery that deeply concerned him - the food on the market at the time simply did not fulfil the nutritional requirements of the ever-growing diverse range of fish. Species now available from different regions around the globe each have an equally diverse range of dietary needs. These were certainly not being met with the catch-all approach of products available in the market at that time. Change was necessary.
Coming together with Managing Director Peter Kersh in 2005, they formed a team of fish experts, scientists and engineers to bring their vision of creating the best fish food in the world to fruition. Today, our brands have a global presence. Vitalis Aquatic Nutrition is exported to over 40 countries, supplying retailers and public aquariums around the world and our innovative formulation and engineering developments with VAF (Vita Aqua Feeds) are embraced be international aquaculture operations - all formulated, manufactured, packaged and distributed from one location in Thorne, just outside Doncaster, UK.